Senior Management



The WCI management team represents all operating divisions of the company. Working together to accomplish shared objectives, the team brings together a wealth of experience, expertise and business perspectives.

Tom Woodward

Chief Executive Officer & President

Tom joined the company in August 1991. He was named Director of Woodward Internet Solutions in June 1995, which merged with Get Smart Design Co. to form Mission Creative in 2003. In 2001 he was named Director of WoodwardBizMedia, and in 2004 became V.P. Strategic Planning. He joined WCI’s Board of Directors in 1997, its Executive Committee in 2000, and became corporate secretary in 2010. He left the company in 2009 and founded Sustainable City Network, a multimedia publishing company. Tom received his BA in Communications from the University of Iowa and a MBA at the University of Dubuque.

Bob Woodward, III

Director and Vice President Strategic Planning and Business Development

From 1998-2000, Bob served as GM/Group Publisher of the Specialty Publications Division (now WoodwardBizMedia), and from 2000-2003, he was Managing Director of Weekly-Shopper Division and Assistant Publisher of Telegraph Herald. Bob left the company in 2003 to continue his education and work in the market research field. He became Manager of Business Development for Vernon Research from 2004 to 2009 and most recently as President/CEO of Alta Vista Research, Inc. Previously he held the position of Associate Manager of University Books Stores at the University of Iowa. Bob holds his BA in Business from Loras College and has served on the WCI board since 2000.

Greg Bell

Senior Vice President – Woodward Radio Group

Greg is Vice President of Woodward Communication’s 11 Radio stations in Waterloo/Cedar Falls and Appleton/Oshkosh/Green Bay Wisconsin. He is general manager for the seven station cluster in Wisconsin.  He entered the radio industry in 1972 after four years in the United States Air Force. He started as an announcer/copywriter in Austin, Minnesota and worked at stations in Sturgeon Bay and LaCrosse, Wisconsin and Burlington, Iowa before joining the WCI stations in Appleton in 1983.

Stephen E. Fisher

Publisher of TH Media and Woodward Community Media/General Manager of Woodward Printing Services

Steve joined Woodward Communications, Inc. in June of 2001 as Retail Advertising Manager at the Telegraph Herald. Steve was promoted to Advertising Director, Sales and Marketing Director, and General Manager before leaving the newspaper in 2009 to become Group Publisher of Woodward Community Media. In October 2010, Steve also took on the responsibilities of General Manager for Woodward Printing Services. Prior to joining the company, he held leadership positions with the Quincy Herald-Whig, Liberty Group Publishing, and American Publishing Company.  Steve received his BA degree in Mass Communication from Truman State University.

Brian Jones

President Two Rivers Marketing

Brian was one of the founding partners and CFO of Two Rivers Marketing in 2000 and in 2006 was elected to President. Woodward Communications, Inc. purchased Two Rivers Marketing in October 2008. Brian brings more than 16 years of public accounting experience as a CPA. Prior to joining the agency, Brian worked for RSM McGladrey, where he was Senior Manager of the Small Business Group, specializing in accounting and tax consultation for small businesses. He holds a B.S. degree in accounting from Drake University.

Karen Ruden

Group Publisher, WoodwardBizMedia

Karen joined Woodward Communications, Inc. in 2002. She became Group Publisher - WoodwardBizMedia in 2005. WoodwardBizMedia publishes several national B-to-B magazines in material handling and electric power. Karen started her publishing career in 1982 at Antique Trader Publications where she worked for over 22 years. While there, she had several positions in a variety of departments including circulation, advertising, production and accounts receivables. Her leadership positions included customer service manager, advertising manager and sales and advertising director.

Steve Larson

Chief Financial Officer and Corporate Services Director

Steve joined WCI in September 1984 as Internal Auditor. In 1988, he was promoted to Accounting Supervisor and then in 1992 to Assistant Controller. In 1997, he became Controller and in 2002, the Assistant Treasurer responsibilities were added. In October 2011, he became the Chief Financial Officer and in April 2012 took on additional responsibilities as Corporate Services Director. Prior to joining WCI, Steve worked at a local CPA firm in Dubuque for two years. Steve is a CPA and graduated from the University of Northern Iowa in 1982.

Andy Bradley

Information Technology Director

Andy joined Woodward Communications, Inc in 2008 as the Information Technology Director. Andy brings over 11 years of technology experience to the organization. Prior to joining WCI, he held leadership positions with McKesson where he specialized in cloud computing and data center technologies. Andy received his BA degree in Computer Information Systems from Clarke College.

Becky Wiegel

Human Resources Director

Becky joined Woodward Communications, Inc in 2009 as the Employment/Compensation Manager.  She was promoted to Human Resources Manager in 2011 and then to Human Resources Director in 2014 . Becky brings thirteen years of human resources experience and ten years of media industry experience to the organization. Becky has been PHR (Professional in Human Resources) certified since 2003.  Becky received her BS degree from the University of Wisconsin - La Crosse with a major in Business Administration - Human Resources Management and a minor in Accounting.